Great news for SUV enthusiasts across India! If you’ve been dreaming of owning the rugged and iconic Mahindra Thar Roxx, your dream just became significantly more affordable. In a welcome move for car buyers, a recent revision in the Goods and Services Tax (GST) structure has led to a substantial price drop across the Thar Roxx lineup. Mahindra is passing on the full benefits to customers, with savings reaching up to a massive ₹1.33 lakh!
This isn’t just a minor discount; it’s a fundamental price correction that makes one of India’s most desirable off-roaders more accessible than ever. Whether you’re an adventure seeker or simply love the commanding road presence of the Thar Roxx, this is the news you’ve been waiting for. Let’s dive deep into what this means for you, which variant gets the biggest cut, and why 2025 might just be the perfect year to put a Thar Roxx in your driveway.
Key Takeaways
- Major Price Drop: The Mahindra Thar Roxx is now cheaper by up to ₹1.33 lakh following a GST rate cut.
- Top Variant, Max Savings: The fully-loaded AX7 L variant receives the maximum price reduction of ₹1.33 lakh.
- Reason for Reduction: The total tax on the Thar Roxx has been reduced from 48% (28% GST + 20% Cess) to a flat 40% GST.
- Immediate Effect: The new, lower prices are effective immediately for all bookings and deliveries made on or after September 6, 2025.
- Across the Board: All variants of the Thar Roxx, from the base MX1 to the top-spec AX7 L, have received significant price benefits.
Detailed Breakdown: Mahindra Thar Roxx Prices Reduced
Following the government’s revision of the GST framework for certain vehicle categories, many automakers are realigning their prices. Mahindra has been quick to act, announcing that the full tax benefit will be passed directly to its customers. This has resulted in a significant price reduction for its popular ICE SUVs, most notably the 5-door Thar Roxx.
While a complete ex-showroom price list is best confirmed at your local dealership, Mahindra has transparently shared the maximum benefits available for each variant.
Here’s a clear look at the savings you can expect:
| Variant | Previous Tax Rate | New GST Rate | Max GST Benefit |
|---|---|---|---|
| MX1 | 48% | 40% | ₹ 81,200 |
| MX3 | 48% | 40% | ₹ 1,01,000 |
| AX3 L | 48% | 40% | ₹ 98,300 |
| MX5 | 48% | 40% | ₹ 1,10,000 |
| AX5 L | 48% | 40% | ₹ 1,22,000 |
| AX7 L | 48% | 40% | ₹ 1,33,000 |
Important Note: The final on-road price and exact savings can vary based on your city, state, chosen engine-gearbox combination, and any optional extras. We strongly advise you to contact your nearest authorized Mahindra dealership for the precise, variant-specific pricing.
Which Variant Sees the Biggest Price Drop?
As the table clearly shows, the Mahindra Thar Roxx AX7 L variant gets the highest price cut of ₹1.33 lakh. This is fantastic news for buyers who want the fully-loaded experience. The AX7 L is packed with all the bells and whistles, including premium interior touches, advanced technology, and maximum convenience features. This substantial price reduction makes the top-tier variant an even more compelling value proposition.
Why the Sudden Price Drop? The GST Rate Cut Explained
So, what’s behind this sudden generosity? It all comes down to a change in how the government taxes certain vehicles.
Previously, the 5-door Mahindra Thar Roxx fell into a specific tax bracket. Because it is a vehicle with a length over 4,000 mm and an engine capacity exceeding 1,500 cc, it attracted a base GST of 28% plus an additional 20% compensation cess. This brought the total tax liability to a hefty 48%.
With the recent GST council revisions, the tax structure for this category has been simplified and reduced. The Thar Roxx is now taxable at a flat 40% GST. This direct 8% reduction in the total tax rate is the reason for the significant price drop.
| Engine Type | Old Tax Rate | New Tax Rate | Total Savings |
|---|---|---|---|
| Petrol | 48% | 40% | 8% |
| Diesel | 48% | 40% | 8% |
Mahindra has confirmed that these new prices and benefits are applicable to all bookings and deliveries invoiced on or after September 6, 2025. This means even if you booked your Thar Roxx earlier but are taking delivery now, you are eligible for the revised, lower price.
Interactive Tool: Calculate Your Thar Roxx Savings
Want to see the savings for your preferred variant at a glance? Use our simple interactive tool below. Just select the variant you’re interested in to see the maximum benefit you can receive!
Thar Roxx GST Savings Calculator
Select a variant to see the maximum price benefit.
Maximum Savings on this Variant:
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This is the maximum potential benefit. Final savings may vary. Please contact your dealer for exact pricing.
What Does the Thar Roxx Offer? A Quick Refresher
For those new to the legend, the Mahindra Thar Roxx is the 5-door, more family-friendly version of the iconic Thar. It retains the legendary off-road DNA while adding practicality with two extra doors and more cabin space. It’s a vehicle that’s equally at home on treacherous mountain trails and navigating city streets.
Engine and Performance
The Thar Roxx is expected to be offered with the same powerful and reliable engines as its 3-door sibling:
- 2.0-litre mStallion Turbo-Petrol Engine: Known for its smooth power delivery and impressive performance, making it a great choice for both city driving and long highway journeys. If you’re looking for great petrol cars for long tours in India, this engine makes the Thar Roxx a strong contender.
- 2.2-litre mHawk Diesel Engine: This engine is a torque monster, providing the low-end grunt necessary for serious off-roading and effortless cruising.
Both engines come with the choice of a 6-speed manual or a 6-speed torque converter automatic transmission, along with a robust 4×4 system.
Off-Road Prowess ⛰️
This is where the Thar Roxx truly shines. It’s built on a tough ladder-frame chassis and comes equipped with:
- A manual-shift 4×4 transfer case with low range.
- Excellent approach, departure, and breakover angles.
- Ample ground clearance to tackle any obstacle.
- An independent front suspension and a multi-link rear suspension for a balanced ride.
Interior and Features
The 5-door Thar Roxx is not just about raw capability; it’s also about modern comfort and technology. Higher variants like the AX7 L are loaded with features such as:
- A large touchscreen infotainment system with Apple CarPlay and Android Auto.
- A digital instrument cluster.
- Automatic climate control.
- Steering-mounted controls.
- Multiple airbags, ABS with EBD, and other essential safety features.
The addition of rear doors and a more spacious second row makes it a practical choice for families who don’t want to compromise on adventure.
How Does the New Pricing Affect the Competition?
This significant price reduction makes the Mahindra Thar Roxx a much more formidable opponent in the lifestyle SUV segment. Its primary rivals include the Force Gurkha 5-door and the Maruti Suzuki Jimny.
- vs. Force Gurkha 5-door: The Gurkha is known for its hardcore, utilitarian off-road focus. The Thar Roxx, especially with this new pricing, offers a more polished, feature-rich, and family-friendly package that appeals to a broader audience without sacrificing much in terms of capability.
- vs. Maruti Suzuki Jimny: The Jimny is smaller, more nimble, and has a lower entry price. However, the Thar Roxx offers significantly more power, space, and road presence. The price cut narrows the gap, potentially persuading buyers to stretch their budget for a larger and more powerful vehicle.
This move solidifies Mahindra’s dominance and puts immense pressure on competitors. It’s a strategic checkmate that will likely influence the pricing and positioning of many upcoming Indian SUV models.
Is Now the Best Time to Buy a Mahindra Thar Roxx in 2025?
In our expert opinion, yes, this could be the absolute best time to buy a Thar Roxx. Here’s why:
- Unprecedented Savings: A price cut of up to ₹1.33 lakh is substantial and unlikely to be repeated soon.
- Beat the Festive Price Hike: Car manufacturers often implement a price hike around the festive season (Diwali) or at the beginning of a new year. Buying now allows you to lock in this lower price before any potential future increases.
- Combine with Other Offers: While the GST benefit is standard, you can still check with your local dealer for any additional corporate discounts, exchange bonuses, or accessory packages to make the deal even sweeter.
This price correction is a key part of Mahindra’s grand vision for its compact SUVs and its larger utility vehicles. By making its halo products more accessible, the brand is aiming to capture an even larger market share before its ambitious big SUV lineup for 2026 is fully rolled out.
Conclusion: Your Next Steps
The Mahindra Thar Roxx prices being reduced by up to Rs 1.33 lakh due to the GST rate cut is a game-changing development for the Indian SUV market in 2025. It makes a highly aspirational vehicle more attainable and significantly enhances its value-for-money proposition, especially for the top-end AX7 L variant.
This strategic move by Mahindra, passing on the entire tax benefit to the customer, is a clear signal of its aggressive market strategy and customer-centric approach.
If the Thar Roxx has been on your wishlist, your window of opportunity is wide open. Here are your actionable next steps:
- Contact Your Dealer: Get in touch with your nearest Mahindra dealership immediately to get the final on-road price for your preferred variant in your city.
- Schedule a Test Drive: Experience the power, comfort, and capability of the Thar Roxx firsthand. A test drive is crucial to ensure it fits your lifestyle.
- Finalize Your Booking: With the new prices in effect, now is the time to finalize your booking to take advantage of these incredible savings and get behind the wheel of your new adventure machine. Don’t wait for the inevitable festive rush!
